Aland operator PAF has become the first operator to offer side games, such as blackjack, within an online poker game.
The development has also seen B2b online poker provider Ongame enter the casino market with the first implementation of casino side games within the poker client.
Casino side games within the poker client enable poker players to enjoy casino games while playing poker. The casino games are part of the casino offering provided by Jadestone, a WMS company.
The non-intrusive implementation of side games is designed to increase total operator revenues without cannibalizing on poker. In addition, side games also enable the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.
Arvid Klingström, Head of Poker at Paf, said: “We’re happy to finally offer side games within our poker client. For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”
Robert Henrysson, CEO at Jadestone, added: “Jadestone’s side games offering is perfectly suited for implementation within the Ongame poker client. With the help of Ongame we are able to offer exciting casino games to poker players without making it hard for the operator to implement. This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner.”
Peter Bertilsson, Managing Director of Ongame, concluded: “Entering the casino market is a strategic step for Ongame. Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
The global online casino market (estimated to be worth E6.4bn) is approximately twice as large as the global poker market (E3.2bn), according to 2012 stats from analytical expert H2 Gambling Capital.