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Austria – Novomatic takes over sales management of Ainsworth in Europe

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The Global Sales Division of Novomatic, headed by Lawrence Levy, is assuming the sales management of Ainsworth in Europe.

Sonya Nikolova, Novomatic’s Head of sales in the CEE countries, is to lead a revamped European sales team for Ainsworth.

The move comes in line with a strategic commitment to strengthen the sales force, product offering and customer support of Ainsworth.

Sonya Nikolova said: “Customer satisfaction and building long-term relationships within the gaming industry has been an immense motivation of mine for many years. I am enthusiastic about my new role with Novomatic – I consider it a big responsibility and honour – and one that will complement the quality of services and diversity of products that are delivered to our customers and partners. I am committed to enforcing my deep industry expertise and knowledge to the development and popularization of the Ainsworth brand in Europe, as well as to collaborate intensively with my colleagues to improve customer support and product competitiveness.”

The head position for sales in the CEE countries will be entrusted to Roman Czubak, who has a long record with Novomatic and previously held important roles in Research and Development, Project Management and Sales for the company. Roman Czubak commented on his new appointment: “For me, this appointment means returning to a sales function with the great responsibility of further building and strengthening the Novomatic brand in this core market”.

In their respective roles and with the purpose of promoting the major product brands included in the Novomatic portfolio, Mrs. Nikolova and Mr. Czubak will report to Mr. Lawrence Levy, Vice President of Global Sales for Novomatic Gaming Industries GmbH.

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