Operator News

Bahamas – Scientific signs huge equipment deal with Baha Mar

By Phil - 23 May 2017

Scientific Games has signed new agreements to provide an expansive range of casino systems solutions, table products, games and platforms at Baha Mar Casino in Nassau, The Bahamas for its 100,000 square foot casino, which held its soft opening on April 21, 2017.

Alex Pariente, Executive Vice President, Casino Operations and Marketing at Baha Mar, said: “We are pleased that Scientific Games is our technology partner at our new sophisticated casino. Scientific Games provides us with a one-stop-shop, helping us efficiently run our gaming operations while delivering an engaging experience to our international guests.”

Scientific Games Chief Executive Officer Kevin Sheehan said: “Our agreement with Baha Mar Casino truly showcases our ability to provide a floorwide gaming experience across an entire casino enterprise. Baha Mar is leveraging a variety of Scientific Games’ transformational solutions to drive operating efficiencies and offer the best of entertainment to its players – and we are thrilled to be a major technology partner to this long-awaited and spectacular new destination in The Bahamas.”

Leveraging its extensive, industry-leading Bally Systems suite, Scientific Games powers Baha Mar’s high-speed, networked casino floor with its ACSC, CMS/SMS, TableView and Bally Business Intelligence slot monitoring, table management, player tracking, marketing, analytics, and casino accounting solutions.

Each of Baha Mar’s 1,140 slot machines is connected to Scientific Games’ iVIEW network to provide patron self-service, marketing messages, and powerful bonusing solutions through iVIEW Display Manager (DM)’s powerful on-device messaging technology.
Baha Mar chose Scientific Games’ new iVIEW4 technology, which combines all the features of the original iVIEW with web-based content management. This enables operators to easily and quickly change marketing content and publish videos or animations themselves, making the content immediately available to the player through the gaming machine, a kiosk, or mobile device.

Using the iVIEW DM on-device interface and without interrupting game play, Baha Mar Casino drives player engagement, second-ways-to-win, and instant rewards through Scientific Games’ Elite Bonusing Suite (EBS) of turnkey promotions including Power Promotions, Video Poker Bonusing, U-Spin Wheel Bonus, DM Tournaments, Lucky Match Bonusing, Dynamic Random Bonusing, Flex Rewards, Virtual Racing and Power Winners.

The company’s Servizio intelligent, rule-driven mobile service applications helps Baha Mar Casino’s floor staff deliver exceptional guest service by providing messages to team members on their mobile devices that enable them to immediately respond to needs such as jackpot processing, player registration, host functions, slot maintenance and more.

Baha Mar Casino opened with Scientific Games’ sophisticated slot platforms and engaging casino games. Baha Mar Casino chose Scientific Games’ TwinStar upright video, TwinStar J43 and slant; the Bally Pro Wave Pro V32, Pro Stepper and V55; the WMS Blade s32; and the Barcrest platform.

Scientific Games is providing the casino with a wide array of its highest-performing and most engaging games, including such game titles as 88 Fortunes, Dancing Drums, Fu Dao Le, Zeus, Kronos, Lock It Link Night Life, Lock It Link Diamonds, Super Quick Hit Playboy Sunset Sapphires, and Monty Python Black Knight.

From Scientific Games’ premium portfolio, Baha Mar Casino will offer engaging game titles such as Michael Jackson Wanna be Startin Something, Cher Live, hot Shot Platinum, Titanic, Iron Man Deluxe, The Wizard of Oz Emerald City and Monopoly Prime Reel Estate.

Baha Mar Casino opened with a Shuffle Master product on many of its 119 card table games, including an array of utility products for automatic card shuffling such as i-Deal Plus, one2six, i-Score Plus, i-Shoe Auto, iVerify and MD3. Baha Mar Casino also installed an expansive suite of popular Shuffle Master proprietary table games, including several with progressive offerings to add even more excitement to their sophisticated casino floor. Players will find their favorite games including Blackjack Switch progressive, Caribbean Stud Bonus progressive, Casino War, Fortune Pai Gow Poker Progressive, Free Bet Blackjack, Let It Ride progressive, Six Card Bonus, Three Card Poker Progressive, and Ultimate Texas Hold’em Progressive.