Operator News
China – G2E Asia 2018 gets set for industry heavyweights
By Phil - 13 November 2017
Global Gaming Expo (G2E) Asia, the region’s one-stop destination for forward-thinking gaming and entertainment decision makers and suppliers, will be returning to Macau, the heart of Asian gaming, from May 15 to 17, 2018 at The Venetian Macao.
Presented by the American Gaming Association (AGA) and organized by Reed Exhibitions, the three-day exhibition will showcase the latest technologies, services and products for casinos integrated resorts. G2E Asia provides an optimal atmosphere to network, conduct business, make new connections, and learn the latest and upcoming global industry trends.
G2E Asia’s 2017 edition boasted its strongest numbers ever, recording visitor satisfaction and anticipated return rates of 84 per cent and 82 per cent, respectively. The event spanned a record-shattering 28,000 sqm show floor and showcased more than 190 exhibiting companies, at a near 20% increase over 2016. It additionally welcomed nearly 13,000 visitors from 84 countries and regions – including over 1,500 VIPs, top buyers and decision makers with high purchasing power. 2018 is already looking strong with more than 90% of show floor space sold and booking numbers exceeding the prior edition.
“G2E Asia has played an integral role in our business development. We’ve been exhibiting for 11 years. The event provides unparalleled exposure to a wealth of information and networking opportunities. We’re proud to have expanded alongside such a spectacular event and expecting another great show in 2018.” adds Millie Chiang, Marketing Manager of Jumbo Technology Co. Ltd.
G2E Asia 2017 was nothing short of a success for gaming exhibitors, who continue to garner the industry’s commitment and strong support. G2E Asia organizers are working harder than ever to deliver even better value in 2018, starting with an increase in core gaming visitors, particularly from fast-growing Asian cities in Japan, South Korea, The Philippines, Cambodia and Vietnam, together with Russia and South Africa. The Lottery Pavilion, a new 2018 highlight, will also be offering visitors an unprecedented opportunity to meet lottery operators, while generating new business leads among the who’s who of Asia’s fast-growing lottery industry.
“A large part of G2E Asia’s success stems from our continual pursuit to better understand our customers and the market. We ask and we listen to further enhance gaming exhibitor experience, while helping them to better meet, and hopefully exceed, their goals and ROI. The G2E Asia Privileges Program, hugely successful across our event platforms, is one such example where we expand alongside our customers’ needs. 2018 will be seeing stronger business matching numbers, together with expanded offerings of networking events and the G2E Asia Conference Program,” adds Josephine Lee, COO of Reed Exhibitions Greater China.
Additional return highlights will include the Parts and Components Pavilion, Asia’s first and only trade platform dedicated to the showcase of parts and components of the electronic gaming machine manufacturing industry, and Integrated Resorts Experience, the region’s first-ever event to centralize sourcing of new IR products, technologies and services that drive revenue and value from non-gaming sources. The former’s stronger focus on the most advanced gaming machines anticipates increased participation numbers of R&D engineers, product designers, buyers, and technical designers from slots and electronic table games manufacturers, while the latter will continue to help professionals seek new ways to attract visitors beyond gaming purists and diversify revenue streams.
