Back »

China – Macau promotional teams back working in China

Posted by


Despite China’s crackdown on casino promotional teams working in mainland China, a host of Macau’s operators are now believed to have resumed their marketing efforts.

Crown Resorts saw 17 employees arrested in October last year for alleged breaches in sales and marketing for casino activities in China.

However Galaxy Entertainment, Las Vegas Sands and MGM Grand have all resumed their marketing efforts in China according to the Australian Financial Review.

Operators are allowed to promote if the focus is on non-gaming activities such as theme parks, tourist attractions, and restaurants.

Analyst Nomura said: “In our view, Beijing remains focused on plugging holes in the capital flight bucket, primarily through junkets and, to a lesser degree, UnionPay. While we don’t yet have the December breakdown of VIP versus mass revenues, we believe that the recent growth spurt in Macau VIP revenues to over 20 per cent in November (four times greater than mass growth for the month) is not sustainable and that it could lead to negative policy responses from Beijing if it were to persist.”

Comments are closed.

Related Stories


China – Court hands out custodial sentences to Crown’s employees

A Shanghai court has sentenced 16 Australian and Chinese employees from Crown Resorts to nine to 10 months in prison although their time served since ...
Read More

China – G2E Asia 2017 confirms record-breaking growth

G2E Asia 2017, the marketplace for the Asian gaming industry, held in Macau from May 16 to May 18, was the largest edition in the show’s history. Ma...
Read More