Supplier News

Denmark – Six acquisitions sees Better Collective expand fast-growing European presence

By Phil - 25 September 2017

Better Collective, a provider of betting tips, bookmaker information and gambling tools, has overseen a successful summer of acquisitions to further grow the brand.

With a total of six acquisitions in the past few months, Better Collective has made real strides in expanding their global presence.

SportsFreunde, Wettportal, spielautomaten-online, Pull Media, Casino Lounge, and Where-to-bet have all become part of the family, with a further 45 employees being added to the multinational Better Collective organisation.

The UK, France, and German speaking markets were earmarked as major markets for Better Collective at the start of the summer.

The SportsFreunde agreement, which was a company-high acquisition, saw Better Collective reach a deal to take over the leading sportsbook affiliate. The Austrian company’s more in-depth journalistic approach to content aligned well with the core values of Better Collective, providing transparent and objective insights for their users through rich and engaging articles.

Alongside this, the high-quality content produced by Pull Media prompted the big-money deal and the acquired company will now be given the opportunity to grow alongside the three-time nominee for the 2017 EGR Awards.

Michal Kopec, Head of M&A at Better Collective said: “This is an exciting time for Better Collective and our acquisitions this summer speak volumes about the speed of growth we’re currently undergoing.

“We’re pleased to welcome all six companies to the Better Collective family and feel these deals are only strengthening our stance as being one of the industry’s big boys.

“We have plenty more irons in the fire and can’t wait to keep you updated about our plans before the end of 2017.”