Operator News
G2E Las Vegas – VizExplorer to launch tableViz with ChipVue
By Phil - 28 September 2017
VizExplorer will launch its new tableViz with ChipVue product, powered by ARB LABS and designed to provide reliable bet recognition data for advanced table game performance and player rating analysis, at G2E Las Vegas.
The new product is the result of a strategic agreement with ARB LABS. Pursuant to the agreement, VizExplorer will sell tableViz alongside turnkey white label solution ChipVue powered by ARB LABS. Complete with state-of-the-art, proprietary hardware and software components, tableViz with ChipVue will help casino operators generate slot-like analytics for popular casino table games like Blackjack and Baccarat.
ARB LABS is a hardware and software company specializing in optical recognition solutions for the gaming industry. Accurate, scalable and cost-effective, ChipVue™ uses proprietary optical technology to collect real-time wager information, while automatically tracking various bets made on popular table games. Captured data is recorded and can be used for player tracking and rating, side bet participation and measuring dealer performance.
tableViz will provide accurate player ratings to help casino managers evaluate player worth and game performance by dealer and table, along with data about player behavior and activity to inform marketing campaigns, player development initiatives, and gaming floor changes. Backed by ChipVue’s reliable optical data, tableViz insights can be used to properly assign player ratings, measure game and dealer performance, and even optimize staffing of the pit based on actual occupancy. The solution also generates accurate trends in the amounts bet by a player, including side wagers, opening up new possibilities for incentivizing players.
“I’m excited to partner with VizExplorer to deliver our industry-leading solution to the gaming market. As a company, VizExplorer is capturing and packaging data in a meaningful way intended to provide operators with new insights, ROI and operational efficiency,” said ARB LABS CEO Justin Woodard.
“ARB LABS has built an innovative solution to provide casino operators reliable data and previously unavailable analytics about real-time table game wagers. VizExplorer is excited to add a powerful table games analytics solution backed by reliable data for operators seeking intelligent insights to better understand table game players and ultimately increase table game profitability,” said VizExplorer VP of Business Development Jeffrey Hoss.
