Interactive
Germany – bwin to become champion sponsor of Borussia Dortmund
By Phil - 22 May 2017
bwin, the leading European sports betting operator, has signed a new agreement to become a Champion Partner of Borussia Dortmund, one of Germany’s most prestigious football clubs.
The multi-year partnership covers the next four Bundesliga seasons, up until the end of the 2020/2021 campaign.
As a Champion Partner, bwin branding will feature prominently in-stadia on both large scale LED perimeter banners and on pitch ‘CamCarpets’ during Dortmund’s seventeen home Bundesliga fixtures each season. bwin will also feature on the eight-time German champions’ interview boards.
In addition to traditional branding integration, bwin will also be making a key contribution to match day experiences, providing BVB fans with the latest odds and match information online and via mobile apps.
Campaigns and promotions specially tailored to BVB fans will be run on digital and traditional channels, to highlight the new fan experiences. In addition, there will be opportunities to win exclusive prizes, including the chance to participate in a special event held by the 1997 Champions League winners. An opportunity that will excite every BVB supporter.
Stephan Heilmann, bwin’s regional head said: “‘True love’ is BVB’s brand promise and ‘True love” binds us at bwin to football, just as much as the Borussians and their fans. In our view, the brand fit consists of much more than just our matching colours – identification, international presence and a high degree of innovation are strong values we hold in common. We are looking forward to working with BVB; as the Dortmund club’s Champion Partner, bwin is back in the Bundesliga. In this context, we are aiming to intensively involve the BVB fans in activating our sponsoring role and already have a number of exciting ideas that they soon will be able to experience inside and outside the stadium.”
Carsten Cramer, Director of Sales, Marketing and Business Development at Borussia Dortmund said: “With bwin, we have a partner that has maintained close ties with German football longer than any other operator in its sector. On an international scale, bwin has systematically build up its brand with prominent sponsorships, amongst the blue chips of European club football. This premium insight fits extremely well with our brand positioning. BVB and bwin are combining two brands that are both major players in their own filed.”
