Operator News
ICE – Oddslife gears up for World Cup mania at ICE
By Phil - 30 January 2014
Oddslife, a leading supplier of social sports betting technology to the gambling and media industries, will be at ICE Totally Gaming to discuss new client signings and innovative solutions across Web and iOS in time for World Cup 2014.
Oddslife has confirmed the partnership with Spanish media giant MARCA.com, to provide social betting games and content to its readers through the upcoming release of the MARCA ‘El Guru’ social gaming brand (launch scheduled for February 1 2014).
The ambitious start-up led by gaming Industry veteran Rasmus Sojmark has also confirmed the renewal of social betting partnerships with Greece’s leading sports media and radio broadcaster sport-fm.gr and Denmark’s largest online sports and football portal – Bold.dk, as well as reaching an agreement with Bulgaria’s largest sports media group Sportal.bg.
Throughout 2013, Oddslife worked hard on improving user experience, gameplay and software scalability. New features launched in 2014 include compelling story lines, memorable sports moments, in-play betting, API or odds feed integration, deep linking, badges, virtual trophies, status levels, multiple leaderboards, head2head challenges, real prizes and much more.
Oddslife will be using this social betting technology expertise to develop seamless integrated laptop and iOS App solutions with single sign-on around this summer’s World Cup, which enables bookmakers and media firms to engage various types of audiences on a fun and entertaining level.
Oddslife CEO & Founder Rasmus Sojmark said: “It’s been a busy and successful start to 2014 at Oddslife. These high visibility sports media companies are exactly the type of strategic partnerships we want to work with in every country. We have many new exciting developments for 2014 including the iOS APP, live betting and content syndication to further enhance the second screen user experience which enables our partners to connect with viewers at home or on the move. We are also in talks with both operators and media brands about launching what will be without doubt the most engaging social betting game for the 2014 World Cup in Brazil.”
