Interactive

Isle of Man – TradaAffiliates programme migrates to Income Access management platform

By Phil - 16 June 2017

TradaCasino, the Isle of Man-based online casino operator, has launched its rebranded TradaAffiliates affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider.

Having previously operated under the name Affvantage, the programme has been migrated to the Income Access affiliate management platform in order to leverage its robust reporting and analytics.

Winner of the Casinomeister Award for Customer Service 2016, TradaCasino boasts over 1,000 casino games from numerous top suppliers, including NetEnt, Microgaming, Evolution Gaming, iSoftBet, WMS and more. Combining friendly and knowledgeable customer support with a reputable brand name, TradaCasino’s affiliate programme aims to live up to the tagline of ‘Fun, Fast, Fair’.

A dedicated VIP team is in place to secure maximum value from any high rollers that are referred. In addition to incentives like cashbacks, VIP freebies, trips and more, TradaCasino also offers daily promotions designed to optimise their lifetime value. Player loyalty is further nurtured with free deposits and withdrawals as well as a unique cashback programme that offers players the chance to earn 25% cashback on each deposit.

TradaCasino offers a variety of player payment options, including Paysafe’s Skrill and NETELLER digital wallets.

Through its integration with the Income Access platform, TradaCasino is offering registered affiliates a tiered commission structure of 25% – 35%, based on gross gaming revenue with zero deductions.

The TradaAffiliates affiliate programme is managed by TradaCasino’s in-house team, which has a track record of building lasting and profitable partnerships by incorporating feedback and making appropriate adjustments. Affiliates and their acquisition strategies are further supported through these partnerships with customised campaigns and assets.

Tony Stewart-Lord, CEO of TradaCasino, said: “At TradaCasino we strive to constantly improve the service we offer both affiliates and players. After a period of consistent growth, we felt the need to migrate to a new affiliate platform. As market leaders in the industry, Income Access brings a wealth of experience and knowledge along with a reliable and well-known platform. This partnership will allow TradaAffilates to continue to provide all of their partners with an unrivalled service, more detailed reporting and dynamic modern banners. We see this partnership resulting in an increase in reliability and player acquisition along with a reduced workload for affiliates.”

Lorenzo Pellegrino, CEO of Digital Wallets at Income Access and Paysafe, said: “We’re excited to have an operator with the diverse casino offerings of TradaCasino join our client portfolio. Our platform is well-positioned to support TradaCasino’s ongoing commitment to affiliate success and player loyalty.”