Supplier News
Israel – Superbet, iGaming Cloud and Lottoland select Optimove to automate personalized CRM
By Phil - 15 November 2017
Three leading online gaming companies choose Optimove’s Relationship Marketing Hub to automate the delivery of highly-personalized player communications, at scale
These companies join some of the strongest-performing Power 50 Operators – GVC, Sisal, LeoVegas, BetVictor and Cherry Group – as well as more than 250 other businesses that are using Optimove’s Relationship Marketing Hub to increase customer conversions, engagement, spend, loyalty and lifetime value.
Optimove combines the art of marketing with the science of data to autonomously deliver highly-effective personalized customer marketing campaigns across multiple channels. The company’s products and services enable marketers to manage and automate customer marketing plans based on predictive modeling and artificial intelligence technologies.
Superbet is one of the fastest growing iGaming operators in Eastern Europe, employing some of the top people from across the gaming industry.
Oren Cohen Shwartz, Group Director of Gaming at Superbet, comments: “One of the biggest challenges we face in the online gaming space is effectively building brand differentiation and player loyalty. Optimove’s use of predictive customer modeling and one-to-one personalization allows us to stand apart and interact with our customers in the most relevant and appealing ways.”
Lottoland is one of Europe’s fastest growing companies, offering players the opportunity to bet on the outcome of the world’s largest lotteries.
David Murphy, VP of Online Marketing at Lottoland, says: “In order to ramp up our player retention efforts, we looked for a system that would enable our marketing team to quickly and efficiently develop and automate a personalized player marketing program. We are impressed with the power that Optimove gives us to manage, execute and systematically optimize all of our ongoing player marketing efforts.”
iGaming Cloud is a strong iGaming platform provider that has experienced enormous growth over the past two years. iGaming Cloud and Optimove have agreed to provide a direct integration, making it easy for any operator using the iGaming Cloud platform to enter the cutting edge of player marketing.
Robin Reed, Group CEO at iGaming Cloud, comments: “When best-of-breed software providers team up like this, iGaming operators are the ones who gain the most.”
“These past couple of years of rapid growth have been extremely exciting for Optimove,” said Pini Yakuel, Optimove’s co-founder and CEO. “These three recent deals validate our philosophy of using advanced data science to guide marketing, and further cement our place as the industry leader for the large-scale automation of personalized relationship marketing and retention.”
Because Optimove makes it is so easy to imagine, design and execute both pre-scheduled and realtime, player-activity-triggered campaigns, marketers are consistently able to deliver the right message to the right person at the right time. This helps to increase player spend and engagement while reducing churn.
