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Malta – Lottoland announces multi-brand integration with Kindred

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Lottoland Solutions has announced its first lottery betting partnership integration with Kindred Group, one of the world’s leading multi-vertical online betting and gaming operators.

Following a successful launch of Lottoland Solutions’ new turnkey B2B lottery betting service, customers of Unibet, MariaCasino and Bingo.com can place bets on the outcome of the world’s leading lottery draws.

Fredrik Kjell, Head of Gaming at Kindred Group, said: “Kindred is constantly seeking to innovate and we’re hugely excited to be the first operator to offer Lottoland Solutions’ new turnkey lottery betting B2B service to our players.”

Lottoland Solutions Director Michael Bogie said: “We’re thrilled to be providing lottery betting services to Kindred, a company which is at the very forefront of innovation in our sector. It is a pleasure to work with such a great team who are passionate about all of their products, which is clearly demonstrated by their multi-vertical success. We are confident lottery betting will be a very popular addition.”

“Lottoland Solutions’ dedicated B2B technology division has integrated our fully responsive lottery betting client with Kindred’s platform, enabling Kindred’s brands to offer a dedicated lottery betting tab. This provides cross-sell and direct customer acquisition opportunities.

Lottery betting is a small stakes high jackpot product so has the advantage of being profitable without cannibalising existing behaviour. We have a portfolio of 30+ products and a roadmap of innovation being implemented to further grow the genre.

With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, Kindred is the first tier one operator to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150 million to lottery betting winners.”

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