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Spain – Betfair and Barcelona sign global deal

FC Barcelona and Betfair have signed a global agreement that makes the online betting company one of the official global partners of the club for the next three seasons.

As a result of this agreement, which came into force on July 1, FC Barcelona and Betfair will be collaborating in different areas such as image association rights, visibility of branding on the Camp Nou LED system, and a variety of digital benefits. Betfair will also have access to the players to create promotional material and develop marketing campaigns.

FC Barcelona’s Vice-President of Marketing and Communication, Manel Arroyo, said: “FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting. We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”

Betfair Marketing & Brand Director Paul Gambrill said: “We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally. We very much look forward to working with the club to offer the incredible fans unique promotions, content and experiences.”