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Sweden – Anders Holmgren appointed CEO of Cherry

By - 23 February 2017

The Board of Directors of Cherry AB has appointed Anders Holmgren as CEO for Cherry AB.

Mr Holmgren had previously served as acting CEO, and now becomes ordinary CEO with immediate effect.

He is currently a board member of Cherry AB and Yggdrasil Holding Ltd, and has been acting CEO of Cherry AB since January 2017. He will resign as a member of the Board of Directors as a result of his new position as CEO.

Rolf Åkerlind, Chairman of the Board, said: “Anders Holmgren has, during his years as a Board member of Cherry AB, been a driving force for the company and possesses an excellent knowledge of the industry in which we operate. His experience working within large companies in the finance and gaming industries, as well as an entrepreneur, will give Cherry impetus to continue the company’s expansive development.”

Anders Holmgren, newly-appointed CEO, said: “I am looking forward to continuing to develop Cherry as a fast-growing company, as well as managing the strong positions Cherry holds across all its business areas. As a member of the Board of Directors of Cherry AB, I have had the benefit of observing this exciting company and all the development possibilities it holds. Cherry is one of the most complete gaming companies there is, and is well positioned to continue to develop and grow faster than the market.”

Holmgren has previously held several senior positions. He has been a member of the Board of Directors for Betsson AB (publ), CEO for Betsson Malta, and from Sjunnesson & Krook AB/Matteus Fondkommission. Holmgren is 44 years old and holds a M.Sc in Business Administration from Boston College and the International University of Monaco.

Cherry has just announced that group revenue increased by 201 per cent year-on-year to MSEK 519.4 (172.5), with organic revenue growth amounting to 41 per cent.

Online Gaming revenue grew organically by 51 percent. Including ComeOn the revenue grew by 294 per cent. Mr. Holmgren added: “The beauty of Cherry is that the five diversified business areas span over the entire gaming industry, and that it owns and manages a range of very interesting companies. The companies are run by incredibly strong and motivated individuals, with a mix of entrepreneurs and specialists, where the ceilings are high, and where creativity and hard work pushes products forward. This makes the business areas grow faster than their respective markets. The company now operates in nine markets with the ambition to expand even further.”

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