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Sweden – Cherry strengthens management team

By - 1 December 2015

Swedish online casino group Cherry is continuing to invest in its Online Gaming business area with Jonas Wåhlander being appointed CEO for Cherry Online Gaming.

The appointment has been made to support the group’s aspiration to drive further growth and profitablity.

The Online Gaming business area, which is based in Malta, has become increasingly important for the company. Following a number of acquisitons and operational improvements, the business area has moved into increased profitability, as well as outpacing the market in terms of growth. In Q3, it represented 70 per cent of Cherry of Group’s turnover.

Effective from December 1, Jonas Wåhlander is appointed as Chief Executive Officer (CEO) of the Online Gaming business area. Wåhlander has 15 years’ experience in senior positions within various screen-based, online entertainment businesses, most recently managing the Universal Sony Pictures operations in the Nordic region where he served as Managing Director.

To further strengthen Online Gaming, the Chief Operating Officer (COO) Marius Andersen, will remain in the business area and report into Wåhlander. Andersen will take on a newly created key senior role in the team, taking operational ownership of and leading Cherry Online Gaming’s aspirational growth objectives and exploration in to new markets and focus on partner co-operations, as Chief Growth Officer.

“Cherry’s long-term strategy is to generate continued profitable growth in online gaming, both through organic growth and acquisitions. These management changes will support Cherry Online Gaming to continue to grow faster than the market and increase our profitability. With Jonas Wåhlander joining, we bring added leadership and further experience from high volume, fast-paced and consumer centric business models. Marius Andersen has been an extremely valuable part of our outstanding growth in recent years and we are pleased we will maintain his significant experience and knowledge, in a role where we will benefit most from his skills and competencies,” said Fredrik Burvall, Cherry Group CEO.

“I’m really looking forward to joining a loyal, best in class team in Malta to continue to drive the business forward; it’s a tremendously exciting opportunity. Cherry is a group with great values, tradition and brands that we can harvest. I’ve been very impressed by Cherry’s focus on the future and the most recent results show that the business is going very much in the right direction. It’s our objective to act as leaders and I’m going to do everything I can to help Cherry continue to achieve that,” says Jonas Wåhlander.

“Cherry’s Online Gaming business area has performed really well over the past year and I’m really excited to be in this new role which is dependent on maximising growth. I’m looking forward to continue supporting Cherry Online Gaming as we enter new markets and outperform the market when it comes to growth,” Marius Andersenm, CGO, added.

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