Interactive
Sweden – Yggdrasil agrees bwin.party deal
By Phil - 22 June 2016
Yggdrasil Gaming will supply bwin.party with its award-winning suite of content after reaching an agreement with its latest operator.
The deal will give bwin.party access to the complete Yggdrasil suite of slots through a direct integration, including recent launches Bicicleta, Wicked Circus and Seasons.
It will also receive Yggdrasil’s collection of promotional tools, BOOST and the Infinite API for gamification.
Yggdrasil previously had a supply deal with GVC, which completed the acquisition of bwin.party earlier this year. The new bwin.party agreement is an extension of that deal in terms of both market coverage and duration.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Bwin.party is one of the most respected operators in our industry, so it is fantastic news that they have become the latest operator to see the value in Yggdrasil’s marketing-leading games. This year has already been a busy one for team Yggdrasil, with new game launches, new hires and new sign-ups, and we are looking forward to forging a long and fruitful relationship with bwin.party.”
Liron Snir, Chief Product Officer, GVC Holdings, added: “We are always on the search for the very best games to offer our customers, so we are delighted to have reached this agreement with Yggdrasil. We are certain that Yggdrasil’s innovative and engaging slots will prove a hit with bwin.party customers.”
Yggdrasil’s portfolio contains a wide range of popular casino games, including: Bicicleta, Wicked Circus, progressive jackpot Joker Millions, and Monkey King.
