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UK – Caesars EMEA appoints Jim Firth as Venue Director

By - 15 March 2017

Caesars Entertainment EMEA, has appointed Jim Firth as its new Venue Director at The Sportsman Casino, London.

Jim Firth, who has 27 years’ experience in the gaming industry began his career as a valet in the Wilton Sporting Club, Nottingham in 1989. Since then he has travelled the length and breadth of the country working in a number of prestigious UK casinos from London to Glasgow. Jim’s extensive experience in the casino industry gives him significant expertise and a range of hospitality and gaming industry skills which he brings with him to The Sportsman Casino.

Mr. Firth joined Caesars Entertainment EMEA in January, and prior to that was the General Manager at Genting Casino, Blackpool and enjoyed a long and varied career with Gala Coral Group in a range of senior roles including Operations Development Director and Regional Manager for the North and West. His gaming experience also includes roles at Ladbrokes and Stakis Casinos.

As a gaming operations expert with extensive multi-site experience of both Regional and London businesses, Jim brings with him substantial knowledge and experience. Jim is passionate about adding value and delivering demonstrable business results.

He said: “I have been very fortunate to have worked for a number of high profile operators in the gaming sector. Caesars is a great global brand; The Sportsman is an iconic London casino and I ‘m really excited to join the Caesars UK business. I’m passionate about driving results through high performing teams and I’m looking forward to adding value and leading a ‘best in class’ operation at The Sportsman Casino.

Caesars Entertainment EMEA have once again this year been crowned European Casino Operator of the Year for the second consecutive year, at the 2017 International Gaming Awards.

Mike Rothwell, Managing Director, Caesars Entertainment EMEA added: “As one of the most established and innovative operators in the casino industry, we were keen to find a candidate who would help develop and support The Sportsman Casino to be the best it can be. As a business, we continually strive to push boundaries to deliver our customers the best gaming, best service, best entertainment and best dining experience the UK leisure industry has to offer.

“We were immediately drawn to Jim’s impressive and extensive experience in the gaming industry. His passion and drive are clear to see, he will undoubtedly bring a fresh approach to the team at The Sportsman Casino.”

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