FUN88 has signed a three-year partnership with Newcastle United as the Magpies’ official shirt partner in the Club’s first season back in the Premier League following their Championship title win.
FUN88’s logo will be featured across the club’s famous black and white striped shirt in what will be a historic year, as Newcastle United celebrate their 125th Anniversary. The brand will be given access to advertise within St. James’ Park stadium at the Club’s home matches and across online and social media channels in the UK and internationally.
Working together with Newcastle United, FUN88 will be given a chance to build strong relationships with the ‘Toon Army’ fans in Newcastle and globally. In celebration of signing the partnership, Newcastle United have launched three new social media channels in Asia – WeChat, Weibo & Dongqiudi – targeting the Premier League’s biggest international fanbase in China with all the latest club news and exclusive content.
FUN88 is a leading online gaming company with a large international following that offers sports betting and live casinos, which are both available in multiple languages. They have been nominated for various awards including Asian Operator of the Year at the prestigious EGR Awards in 2009.
Newcastle United have returned to the Premier League after winning the EFL Championship under the guidance of legendary manager Rafa Benitez. Benitez was at the launch of the new partnership and says he can’t wait to get the season started and welcome the likes of Manchester United, Chelsea and Liverpool back to St James’ Park.
“It’s been a long, hard season but the team has been fantastic and I’m delighted that we’re back in the Premier League where this football club belongs. We’ll now start working off the pitch over the summer to ensure that we are ready to compete in the world’s best league and give teams like Manchester United, Liverpool and Chelsea a real game, especially in front of our fans when they come to our home. It’s great to welcome FUN88 to our club and have a new sponsor on board to enjoy the ride.”
Lee Charnley, Managing Director at Newcastle United, said: “It was important for us to find the right partner and in FUN88, we have a shirt sponsor that understands the club and brings significant benefits commercially. The relationship will enable the club and FUN88 to enhance our respective global profiles together as we celebrate a landmark season and embark on the exciting Premier League campaign ahead.”
Nathan Walker, Director at FUN88 commented: “It’s a hugely exciting time to partner with one of the most famous clubs in English football, Newcastle United. Our previous sponsorships in English football have delivered great results for the brand and I’m certain Newcastle United will provide FUN88 with the platform to move to new heights. We are looking forward to engaging with the Club’s huge fanbase – both in the city of Newcastle and worldwide. We’re excited about the next three years and are looking forward to the 2017-18 Premier League season.”