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UK – Grosvenor Casinos promotes Grosvenor Sport ahead of Cheltenham
By Phil - 15 March 2017
In the week that hosts Cheltenham Festival, Grosvenor Casinos gathered the crowds at Grosvenor Casino Reading South for a Cheltenham Preview Night ahead of the main event.
The occasion hosted 112 attendees from the world of sport as well as Grosvenor Casino customers. The event was supported by a bespoke 80-page program and included a race-by-race guide from a fantastic panel of Horse Racing experts in the lead-up to the Cheltenham Festival.
This event is the first of its kind for Grosvenor Casinos and was created to really put Grosvenor Sport on the map for Grosvenor Casino customers. Grosvenor Sport allows consumers to bet on their favourite sporting events, whether enjoying the game on one of the live screens in Grosvenor Casinos or on the go. Following its launch last November, the service has proven popular amongst Grosvenor’s 1.7m UK customers, giving them a full range of bookmaking options with industry leading Live In-Play betting. Powered by Kambi and coupled with the capability of the Bede Platform, the sports betting service is available on grosvenorsport.com.
Max Meltzer, Sales Director at Kambi said: “It was great to see Kambi and Grosvenor Casinos come together for a great evening at Reading South to promote Grosvenor Sport. These sorts of events are a great platform to showcase what we’ve built. A thoroughly enjoyable night in which the team promoted the brand and offers successfully.”
Nikki Barrett, General Manager at Grosvenor Casino Reading South added: “The Cheltenham Preview was a great evening with a fantastic sporting panel. The event was the first of many for Grosvenor Reading South; look out for an Ascot Preview Night to be announced soon.”
