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UK – ICE salutes ‘phenomenal’ exhibitors as signs indicate another positive edition

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Kate Chambers, Managing Director of the Gaming Division at Clarion Events, has heralded the ‘phenomenal contribution’ made by the world’s leading gaming innovators to the success of ICE Totally Gaming 2017.

Speaking after the culmination of three days’ intense business activity, networking and knowledge exchange at London’s ExCeL Centre, she said: “ICE week in London has seen the international gaming industry at its inspirational best. The 527 exhibitors who travelled to London from 67 jurisdictions and sovereign states set new standards for energy, positivity and sheer creativity. Their contribution to the ICE success story is nothing short of phenomenal and they have made a major contribution to helping us achieve our core objective of ensuring that ICE remains the most influential gaming event in the world.”

She added: “The outline figures, that we are processing prior to submitting them for independent audit, are positive and I am confident that we will be declaring another year of growth which, if correct, will be our sixth in succession.”

ICE Totally Gaming 2017 was the largest on record comprising 40,925 sqm of net floor space, an 82% growth since 2012, the last year ICE was held at Earls Court. The 2017 edition hosted 557 regulators and 51 CEOs of international trade associations and representative bodies earning its title as the ‘Davos of gaming’.

The outline attendance figures will be announced on Tuesday 21 February 2017.

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