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UK – IGT and William Hill announce omni-channel deployment of Ocean Magic slots

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International Game Technology and William Hill have launched the UK omni-channel version of IGT’s Ocean Magic Video Slots game.

William Hill players throughout the UK can now enjoy the compelling Ocean Magic slot game in the Company’s retail betting locations, on mobile devices, and on desktop via

“William Hill is proud to be the first operator in the world to offer IGT’s Ocean Magic game in the UK retail environment, on mobile devices and on desktop,” said Andrew Sackey, William Hill Director of Product and Content. “William Hill is committed to offering our players world-class gaming entertainment that they can enjoy in a variety of settings, and Ocean Magic makes a great addition to our content offering.”

“We’re excited to partner with William Hill to give players more ways to enjoy the popular Ocean Magic theme,” said Gianluca Ballocci, IGT Vice President Commercial Interactive Sales and B2C Operations. “Supplying our customers with engaging content that can entertain players across multiple platforms remains a top priority for IGT. By adding Ocean Magic to its portfolio, William Hill expands and differentiates its content offering with a game that has quickly developed a strong player following in other geographies.”

IGT’s Ocean Magic game has earned the “Proven Performer” status through its exceptional performance in the Company’s test banking process. The game includes an array of dynamic features such as the player-favorite Wild Bubble Feature that is triggered by bubbles landing on an Ocean Magic symbol, causing it to “explode” and make all surrounding symbols wild for the current game. Ocean Magic is compatible with IGT’s CrystalSlant™ and CrystalDual® cabinets.

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