Interactive

UK – IWG partners with Mecca to provide new dedicated portfolio

By Phil - 25 October 2016

IWG, a suppler of online, instant win games, has signed a deal with Mecca, part of the Rank Group, to populate an entirely new Instant Win suite of games.

The portfolio will initially launch with 10 games, including Slingo and Cashbuster, which will be delivered through IWG’s RGS.

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality instant win games.

It is now offering this service to commercial brands and platforms in the wider online gaming industry.

Rhydian Fisher, CEO at IWG, said: “Online instant win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers. We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.

“We’re thrilled to be partnering with Mecca to create this entirely new tab. They’re a huge brand and have some really exciting plans for the future. They are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be.”

Colin Cole-Johnson, Director of Digital & Cross Channel Services at Rank Group, added: “This is an exciting new development for Mecca’s players. Scratch cards have been around for years, but they haven’t really changed and IWG’s online instant win content is far more immersive and engaging. We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”

IWG has provided content to the UK lottery for more than 15 years and has entire portfolios live in lotteries across Europe, Canada and the USA.