Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with Betfred to expand its coverage across the bookmaker’s entire retail estate.
As part of the deal, PBS will supply an additional 570 terminals to the UK bookmaker, which takes its total number to over 2,800 across its 1,700-strong estate.
The deployment of machines is expected to be completed before the start of the new football season in August.
In addition, PBS’ innovative mobile BetTracker product has also been released across the Betfred retail network.
The phone app allows customers to transfer their sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are thrilled Betfred has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across its entire retail estate.
“Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers.
“The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues. We are particularly delighted to see BetTracker released across Betfred’s retail network, marking a significant step in our ongoing mission to digitise the retail betting space.”
Mark Stebbings, Managing Director of Betfred Retail, said: “The growing popularity of SSBTs, our record-breaking football business and the growth in in-play turnover were the key reasons behind our decision to expand this service across all our betting shops.
“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us.
“Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers.”