Supplier News

UK – Playtech expands presence in adult gaming with Talarius

By Phil - 3 September 2015

Playtech will integrate its cutting-edge retail software across more than half of Talarius’ Quicksilver-branded UK high street Adult Gaming Centres (AGC).

Playtech Retail, in partnership with SG Gaming, will work closely with Talarius over the coming months in order to safeguard the smooth migration from its existing platform to Playtech’s innovative full enterprise management system across 92 venues operating under the Quicksilver brand.

As part of the agreement Talarius will also receive Playtech B3 games including classics such as Heart of the Jungle and branded content such as Little Britain, while the retail team will also work closely with Talarius to develop titles specifically designed for the AGC sector.

Playtech Retail powers 40,000 terminals globally offering its partners complete operational control thanks to its cutting-edge ecosystem that connects all channels and ensures players have a seamless omni-channel experience.

Using powerful back office management tools, the system will provide Talarius with all the tools it needs to successfully run and manage its business giving it full site control and control of their machine estate.

These tools include player, machine, content and multimedia management, rules-based rewards, jackpots, tournaments, bonusing, loyalty, CRM, responsible gaming, security, monitoring and business intelligence.

All of these can be used to maximise profits via Playtech’s analytics functionality. With real-time reporting, business intelligence, optimisation and player tracking capabilities, operators are able to manage and modify their activity based on success, while the system also allows operators to segment the estate based on the value to the business.

Talarius, a wholly owned subsidiary of the Australian-listed Tatts Group, is the UK’s largest operator of AGCs with more than 160 venues under its Quicksilver, Silvers and Winners brands.
Shimon Akad, COO, Playtech, said: “We’re delighted to announce the deal with Talarius. This marks a new success within the AGC space, a market in which we see considerable further growth. Playtech Retail has made fantastic in-roads this year in adding to its already market-leading position and I’m very confident this will continue to grow.”

Andy Whitworth, Head of Gaming Strategy, Talarius, said: “We are very pleased with the deal and the undoubtedly positive impact it will have across the board. This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market. This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”