Interactive
UK – Reflex increases deposits 200 per cent with CashBet Platform
By Phil - 15 July 2016
Reflex Gaming Limited and CashBet have revealed significant growth success in converting social gaming players into real money players within the mobile casino app “Reflex Gaming Real Slots.”
The iOS app features a variety of high quality slots and roulette games, and monetizes through in-app cash deposits.
Last year, Reflex Gaming launched “Real Slots” on the CashBet iGaming platform in the UK. By Q2 this year, installs for “Real Slots” had increased by 300 per cent and first-time depositors increased by 500% month-over-month. Additionally, Reflex Gaming saw a 300% per cent increase in unique depositors and monthly active users month-on-month. Cash deposits also increased more than 200% within the quarter.
Quentin Stott, CEO of Reflex Gaming Limited, said: “We have experienced phenomenal revenue and user base growth over the past quarter due to the CashBet iGaming platform. Our decision to base our iGaming strategy on the CashBet platform was driven by our need to effectively convert social into real-money players. By working closely with CashBet we are pleased to say that we have achieved this and look forward to even greater future success as we bring more of our popular machine games to the mobile gaming world.”
Dr. Mike Reaves, CEO and co-founder of CashBet, said: “Converting non-paying players into paying depositors is an industry wide challenge, and the install and depositor results that we’re revealing today with Reflex “Real Slots” shows that our platform can achieve social to real-money conversion and our technology can help businesses to exceed typical growth expectations. This is further proof that we provide the best iGaming platform in the market today for player monetization and engagement.”
CashBet’s mobile-first iGaming platform includes acquisition optimization as well as engagement/retention features, such as campaign management, automated email and push notification marketing. Partnered with leading vendors in online gambling, CashBet handles all the heavy lifting from multi-jurisdictional compliance to world-class network and physical security. Its core offering is robust, secure, compliant, and feature-rich with comprehensive anti-fraud operations, to protect both players and the integrity of CashBet’s partners in highly-regulated online gambling markets.
