Interactive
UK – Smart change of focus sees revenues up 35 per cent
By Phil - 28 July 2014
Smart Gaming Group has reported impressive growth in online gross revenue for the first two quarters of 2014, 35 per cent up on the same period last year.
The strong start to the year was supported by a new management team under CEO Rob Clark. The new management’s vision positioned the London based operator as a purely B2C operator rather than B2B provider.
During the first six months of 2014, the company reported a significant growth in B2C which comes from the high investment in new product development and marketing. The group is also broadening its product portfolio on their Smart Live Gaming brand by offering live casino games in additional languages for its customers. This new approach has also helped the TV casino enhance the growth in the number of new players and revenue. The company stated that the number of new depositing players in Q1 and Q2 in 2014 shows a 24.5 per cent increase compared to the same period last year.
The London-based operator reported 31.8 per cent of the total revenue came from its strong mobile performance product as opposed to 8.5 per cent in the same period the year before. The group is also preparing to launch new Live Roulette application at the end of Q3/2014 to focus on multiple mobile user segments offering more game titles. The company is expecting continuous growth throughout Q3/Q4 2014 with the new product launches in the final production stages.
Rob Clark, CEO of Smart Gaming Group stated: “We made a strong start in 2014 by focusing on only B2C and therefore hired Ficom Leisure to evaluate possible strategic partnerships for our B2B Business. We will maintain this growth by focusing on product development and increasing marketing on our brand. Our ability to provide custom built software enables our customers to enjoy bespoke experience via different channels. We are confident of meeting our full year targets.”
The international B2B and B2C provider of services for TV, Online, Mobile and land based gaming industries is set for more revenue growth and predict 2014 to be an exceptional year both financially and operationally.”
