Supplier News
US – Boyd to install Bally’s IView and Elite Bonusing across 18 casinos
By Phil - 24 February 2014
Boyd Gaming Corporation has signed a deal with Bally Technologies to deploy Bally’s award-winning iView Display Manager with Elite Bonusing Suite across 18 Boyd Gaming casino properties in seven states, including Nevada.
Boyd Gaming will continue expanding its use of Bally’s systems, including ACSC slot-monitoring, marketing, player-tracking, and accounting solutions, as well as Power Promotions, which enables casinos to offer players downloadable promotional slot credits.
“After a thorough review process, we believe Bally’s innovative systems solutions are a great way to differentiate our properties from the competition,” said Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming. “As a key component of our new Penny Lane initiative, Bally’s dynamic tools will help us create new and compelling gaming experiences, allowing us to provide ‘More Bonuses, More Often’ to our customers.”
iView DM is backward compatible on most gaming devices with a touch-screen display and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play, drawing crowds of thousands, and creating frenzied excitement across the casino.
Elite Bonusing Suite, when combined with iView DM, adds dramatic new levels of excitement and anticipation to the slot-play experience with tools such as Virtual Racing, Virtual Racin NASCAR, and DM Tournaments, which have powered five world record-setting events.
“It is very humbling and rewarding that Boyd Gaming has chosen Bally’s systems solutions to enhance their technology and take their player communications and bonusing programs to the next level with our floor-wide solutions iVIEW DM and theElite Bonusing Suite,” said Sethuram Shivashankar, Senior Vice President Systems Research & Development and Information Technology at Bally Technologies. “We truly value the opportunity to continue our strong partnership with Boyd Gaming.”
