Scientific Games is to upgrade the suite of casino management system products and devices at Westgate Las Vegas Resort & Casino.
Additionally, the Company will deploy its SG Universe product suite on Westgate Resorts’ mobile and online platforms.
Westgate Las Vegas is operated by Paragon Gaming and features a 95,000 square foot casino floor with 670 slot machines and 17 tables. Scientific Games will upgrade the ACSC slot operating system and TableView table management system, as well as install its advanced Business Intelligence application, which will enable Westgate Las Vegas to gather and analyze valuable player and operations data.
Scientific Games will also install marketing enhancements including the Elite Bonusing Suite, a group of applications that will allow Westgate Las Vegas to interact with and reward players at the point of play via Scientific Games’ iVIEW and iVIEW Display Manager on-device messaging technology. Also included is the multi-media solution CoolSign, which will further allow Westgate Las Vegas to communicate with customers throughout the casino through powerful, centralized messaging across all the resort’s digital signage.
Westgate Las Vegas also chose Scientific Games’ Servizio Mobile Service Solution, which makes it possible for casino personnel to perform a number of customer service tasks efficiently and on-the-go; as well as the Beverage Ordering Service System (BOSS), which enables patrons to order drinks from the iVIEW touch-screen display on the gaming machine they are playing.
“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games continues to be the best fit for our business,” said Mark Waltrip, Chief Operating Officer of Westgate Resorts. “Not only was this decision based on our current Scientific Games systems’ history of superior performance and reliability, but Scientific Games also offers incredible, overlapping opportunities for our other business segments at Westgate Resorts.”
Scientific Games is also providing its SG Universe product suite, which will power Westgate Resorts’ mobile and online presence, supporting all 28 Westgate Resort properties, including Westgate Las Vegas. The suite of products includes the Mobile Concierge app that has a wide variety of unique marketing features, a proven social casino platform, and Core Systems Integration technology. SG Universe will allow Westgate to increase engagement with patrons at home, on-the-go, and during each visit to the casino floor.
“We are honoured to strengthen our partnership with Paragon Gaming, Westgate Las Vegas, and to have the opportunity to serve with Westgate Resorts on their forward-thinking vision,” said Bob Parente, Senior Vice President and Chief Revenue Officer of Scientific Games. “We look forward to continuing to provide innovative systems and solutions, and building upon the foundation that we have established with Westgate.”