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US-WMS Interactive to integrate WMS’ online offering

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WMS Industries has formed Williams Interactive to focus on the growth, development and operational execution of the company’s worldwide online wagering, social, casual and mobile gaming initiatives.

WMS President Orrin Edidin will lead the division as President and Chief Executive Officer of Williams Interactive whilst Kenneth Lochiatto has been promoted to President and Chief Operating Officer of WMS Gaming.

Williams Interactive will integrate WMS’ already extensive array of interactive and online entities bringing the JackpotParty.com B2C online casino and the B2B managed online casino site in Belgium for Groupe Partouche in line with Jadestone Group, Player’s Life Web Services, the Lucky Cruise social casino on Facebook, Phantom EFX and the strategic alliance with Dragonfish.

Brian Gamache, Chairman and CEO of WMS Industries, said: “Establishing Williams Interactive is an important step forward in concentrating our efforts and increasing our collective ability to leverage our operational and development initiatives to propel growth and returns to the next level. Orrin’s management expertise and knowledge of the WMS organization, understanding of the dynamics of these new emerging distribution channels and deep appreciation of what land-based casino operators need to maximize their benefit from iGaming opportunities make him the ideal leader to move Williams Interactive forward for the benefit of our customers, their players and WMS.

“Across the gaming industry, casino operators are looking for assistance in preparing for the ongoing convergence between their land-based casino gaming and the various new iGaming options,” Gamache added.

Mr. Edidin said: “Creating a single organization to unify the company’s efforts in online wagering and interactive gaming distribution channels, while drawing upon our extensive existing library of great gaming content, will better enable WMS to participate in the many high-margin opportunities this content convergence offers. Williams Interactive enables us to efficiently integrate our Atlanta-based online development resources, India-based systems and software capabilities, Chicago-based online development studio and engineering staff, our UK-based operational center, our Sweden-based online development and operations center and our Iowa-based Phantom EFX development team for social, casual and mobile gaming entertainment.”

Gamache concluded: “Our customers are seeking a partner that can help them respond to consumer demand for the best and most engaging content across multiple mediums by delivering a proven and integrated strategic approach to gaming in the online, social, casual and mobile world. With our documented history of innovation, proven player-appealing gaming content and record for responsible gaming compliance in legalized and regulated markets, our customers know they can count on WMS to help them stay connected to their players, wherever and however players find it most convenient to seek gaming entertainment today and in the future.”

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