AMIG warns against prohibition as Lula targets Brazil’s betting sector

Brazil’s women-in-gaming association has warned that dismantling the country’s regulated betting market would threaten female employment and push millions of women towards unlicensed operators, as President Luiz Inácio Lula da Silva intensifies his attacks on the sector ahead of October’s election.
James Marrison

James Marrison

Argentina Correspondent, G3 Newswire

Football Dominator: Goal or Miss

September 18, 2026

·

3 MIN READ

Dominator Play kicks off with Football Dominator: Goal or Miss

Dominator Play has expanded its instant games portfolio with the launch of Football Dominator: Goal or Miss, a game centered on football's defining moment.
FIRST.bet partners with Vyking

September 21, 2026

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3 MIN READ

Vyking builds its own sportsbook on FIRST.bet’s SportOS

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet, the Tier-1 sportsbook technology provider.
FashionTV is an Official Sponsor of BEGE

September 21, 2026

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3 MIN READ

BEGE EXPO 2026 announces FashionTV Gaming Group as its Official Partner

Glamour, class and luxury are set to take over the world of gaming this autumn. For the first time, BEGE EXPO 2026, the largest gaming industry exhibition in Eastern Europe and the Balkans, will welcome FashionTV Gaming Group as its Official Event Partner.
Viage in downtown Brussels

September 21, 2026

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3 MIN READ

Viage is demanding a new evaluation of the five bids for the Brussels casino licence

With less than four months until the current concession for the Brussels casino expires, Viage is urging the city to decide on the establishment's future.
BetMGM has secured the rights to The Traitors

September 18, 2026

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2 MIN READ

BetMGM begins building The Traitors franchise with the launch of The Traitors Faithful Riches

BetMGM has signed a new and exclusive online casino rights partnership with All3Media International, part of media and entertainment group Banijay Entertainment to secure the intellectual property rights for the hit reality competition television series The Traitors for slots, table games, and non-traditional casino games. 
BETBY has gone live with BETTERS in Poland

September 18, 2026

·

2 MIN READ

BETBY enters the Polish market through deal with Betters

BETBY has entered the regulated Polish market through a new partnership with Betters, marking the provider’s first appearance in the country and another important milestone in its continued expansion across regulated markets worldwide.
New games from Aristocrat for G2E Las Vegas

September 18, 2026

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6 MIN READ

Aristocrat to showcase industry-leading games, cabinets, and technologies across every gaming vertical at G2E 2026

Aristocrat will showcase dozens of new games, innovative cabinet launches, and industry-leading digital and casino technology solutions at the Global Gaming Expo (G2E), September 28 through October 1, 2026, at The Venetian Expo in Las Vegas.

September 18, 2026

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2 MIN READ

Atlantic City’s casinos enjoy best summer in a decade despite August fall-off

Atlantic City's casinos enjoyed their best summer in a decade despite a downturn in August when spend from in-person gamblers was down at every casino apart from the Borgata.

September 17, 2026

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3 MIN READ

Maxxi Labs goes live on Stake

Maxxi Labs is now live on Stake, its opening move to reach the next generation of digital-native players.

September 17, 2026

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2 MIN READ

Delasport registered in Alberta as platform provider and critical systems supplier

Delasport has been cleared to operate in Alberta after obtaining two supplier registrations from Alberta Gaming, Liquor and Cannabis (AGLC), marking its second regulated Canadian market.

September 17, 2026

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2 MIN READ

GLI announces four sales director promotions

Gaming Laboratories International (GLI) has announced four sales director promotions across its EMEIA operation. 
Operator News

Operator News

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Over 320,000 people self-exclude from online gambling in Brazil

5 HOURS AGO

·

2 MIN READ

AMIG warns against prohibition as Lula targets Brazil’s betting sector

Brazil’s women-in-gaming association has warned that dismantling the country’s regulated betting market would threaten female employment and push millions of women towards unlicensed operators, as President Luiz Inácio Lula da Silva intensifies his attacks on the sector ahead of October’s election.
James Marrison

James Marrison

Argentina Correspondent, G3 Newswire

5 HOURS AGO

·

2 MIN READ

IBJR backs new financial controls on illegal betting in Brazil

Brazil’s Secretariat of Prizes and Betting (SPA) has introduced new procedures for identifying and blocking payment transactions linked to unauthorised fixed-odds betting operators.
Two bidders put forward offers for casino license in Puerto Varas in Chile

5 HOURS AGO

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2 MIN READ

Chile – Court admits Latamwin challenge to betting-site blocking

The Santiago Court of Appeals has admitted for consideration a protection action brought by W&C N.V., operator of Latamwin and WinChile, over the blocking of its online betting platforms in Chile.

September 21, 2026

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3 MIN READ

MERKUR Casino UK names ex Gambling Commission executive Dan Whitlam as Head of Compliance

Dan Whitlam, who has extensive industry experience gained working with high-profile organisations including the Gambling Commission and GamCare will be joining MERKUR Casino UK as Head of Compliance effective 28 September 2026.
California Nations Indian Gaming Association Chairman James Siva

September 21, 2026

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1 MIN READ

CNIGA Chairman James Siva heralds Ninth Circuit Ruling a major victory for tribal sovereignty

California Nations Indian Gaming Association (CNIGA) Chairman James Siva has welcomed the Ninth Circuit ruling in the Blue Rancheria v. Kalshi, Inc. case.

September 21, 2026

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4 MIN READ

Infiniti Casino holds official inauguration in Berck-sur-Mer

The Infiniti Casino in Berck-sur-Mer, has now celebrated its official inauguration in the Pas-de-Calais.

September 21, 2026

·

2 MIN READ

Loto-Québec up 2.1 per cent driven by casino and lottery increases

Loto-Québec began 2026 to 2027 with increased results, continuing the trend seen in recent years. For the 90 days from April 1 to June 29, 2026, the corporation generated total revenues of $782.6m, a $16.1m, 2.1 per cent hike, over the same period in the previous year. Its consolidated net income

September 21, 2026

·

3 MIN READ

SFC confirms signing of the final agreement relating to the acquisition by Merkur

The French Casino Company (SFC) has confirmed the signing of the final sale agreement on September 17, 2026, relating to the acquisition by Merkur Spielbanken Beteiligungs GmbH, a subsidiary of MERKUR.COM, wholly owned by the Gauselmann Family Foundation ( Gauselmann Familienstiftung ), of a 95 per cent stake in the

September 21, 2026

·

3 MIN READ

Viage is demanding a new evaluation of the five bids for the Brussels casino licence

With less than four months until the current concession for the Brussels casino expires, Viage is urging the city to decide on the establishment's future.
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Interactive

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Dominator Play signs up with OneHazel

September 21, 2026

·

2 MIN READ

Dominator Play partners with ONEHAZEL to bring its games across a wider network

Dominator Play has partnered with ONEHAZEL to bring its portfolio of casino games to ONEHAZEL’s marketplace and make the integration process faster for operators.
Phil Martin

Phil Martin

Editor, G3 Newswire

LATEST UPDATES
Morgan Stanley to lead institutional capital discussion at NEXTPredict NYC

September 21, 2026

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2 MIN READ

Morgan Stanley to lead institutional capital discussion at NEXTPredict NYC

Morgan Stanley will take a central role in the Institutional and Capital programme at NEXTPredict NYC, which takes place on October 22-23 at Convene, Hudson Yards in New York.
Vortex from Just Slots

September 21, 2026

·

2 MIN READ

Just Slots debuts brand-new Vortex feature as part of game-changing UI upgrade

Just Slots, the up-and-coming iGaming content provider, has released an intuitive new-look UI, bringing all features, including Vortex, into a new ‘VIP shop’.
Greentube's Ghost of Gambini

September 21, 2026

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2 MIN READ

Greentube brings ‘Two Teams One Voice’ to SBC Summit and G2E Las Vegas

Greentube, the Novomatic Digital Gaming and Entertainment division, is preparing to embrace the seasonal return of the industry’s major events with a concerted ‘Two Teams One Voice’ mantra at both
Octoplay completed a seven-operator launch in Alberta

September 21, 2026

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2 MIN READ

Octoplay storms into Alberta with 7 tier-one operators live from day one

Octoplay has officially launched in Alberta on the first day of the province's regulated iGaming market opening, going live simultaneously with BetMGM, FanDuel, DraftKings, Betty, Rush Street Interactive, PENN, and

September 21, 2026

·

2 MIN READ

Gaming Corps brings star power to Starcasino Netherlands

Gaming Corps is expanding the reach of its portfolio in the Netherlands after partnering with Starcasino, which holds a local gambling license.

September 21, 2026

·

2 MIN READ

Gaming Realms turns up the heat with sequel Slingo Hot Roll Express

Gaming Realms has rolled out Slingo Hot Roll Express, the second title developed in partnership with King Show Games based on the supplier’s popular land-based hit.

September 21, 2026

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2 MIN READ

Wazdan expands Bulgarian presence with SlyBet partnership

Wazdan, the gain-focused developer, has continued to grow its position in Bulgaria through a partnership with SlyBet, with its portfolio now available on the operator’s online casino.

September 18, 2026

·

3 MIN READ

Dominator Play kicks off with Football Dominator: Goal or Miss

Dominator Play has expanded its instant games portfolio with the launch of Football Dominator: Goal or Miss, a game centered on football's defining moment.
Sports Betting

Sports Betting

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Logifuture's Zoom Sports Goes is live with Odibets

September 21, 2026

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2 MIN READ

Logifuture’s Zoom Sports goes live with Odibets in Kenya

Logifuture, the B2B iGaming provider behind Zoom Sports, Simulate and Swipe Games, has gone live with Odibets, one of Kenya's leading bookmakers, with Tanzania and Ghana set to follow.
Phil Martin

Phil Martin

Editor, G3 Newswire

Altenar's partnership with Pragmatic Solutions is proving frutiful

September 21, 2026

·

4 MIN READ

Altenar + Pragmatic Solutions: A proven collaboration powering tangible results

Altenar’s integration with Pragmatic Solutions is a sportsbook and iGaming platform collaboration built for performance - and already successful across major regulated markets.
Dragonbet teams up with BVGroup

September 21, 2026

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3 MIN READ

DragonBet selects BVGroup to power next phase of growth

Independent UK bookmaker DragonBet has entered a long-term technology partnership with BVGroup that will see the operator migrate its online sportsbook and casino operations to the BV:360 platform.
FIRST.bet partners with Vyking

September 21, 2026

·

3 MIN READ

Vyking builds its own sportsbook on FIRST.bet’s SportOS

Vyking designed, built and owns the sportsbook frontend, including mobile, while FIRST.bet runs pricing, trading, risk, bet acceptance and settlement behind it Data-driven iGaming platform provider and games aggregator Vyking has built its own sportsbook on SportOS, the frontend-less sportsbook operating system from FIRST.bet, the Tier-1 sportsbook technology provider.
The single highest point in worldwide Polymarket search interest across the year was during Peru's presidential runoff

September 18, 2026

·

3 MIN READ

CasinoReviews research shows banning prediction markets drives interest rather than deters it

CasinoReviews.net, the independent online casino reviewer, has released a report showing that regulatory bans on prediction market platforms Kalshi and Polymarket drive higher public search interest, rather than lower.
BETBY has gone live with BETTERS in Poland

September 18, 2026

·

2 MIN READ

BETBY enters the Polish market through deal with Betters

BETBY has entered the regulated Polish market through a new partnership with Betters, marking the provider’s first appearance in the country and another important milestone in its continued expansion across regulated markets worldwide.

September 17, 2026

·

2 MIN READ

Genius Sports launches Prediction .com

Genius Sports Limited, a global leader in real-time sports data and technology, today launched Prediction .com, a new consumer platform that enables users to discover prediction markets, compare equivalent event contracts across multiple platforms and follow how market probabilities change as events unfold.

September 17, 2026

·

2 MIN READ

GR8_TECH to showcase GREAT_WHITE LABEL solution for LATAM at SBC Lisbon

At the upcoming SBC Summit 2026, GR8_TECH will present its newest addition to the champion solution portfolio GREAT_WHITE LABEL. It brings operators a route to market that has already been stress-tested where it counts—a three-week launch, 99.99 per cent uptime, and break-even within the first year, all proven in live

September 17, 2026

·

3 MIN READ

DBET launches new All in Hockey podcast with Mike Helber and Uffe Bodin

Fast-growing Swedish sportsbook DBET has expanded its original sports content portfolio with the launch of All in Hockey, a new weekly podcast hosted by Swedish ice hockey personalities, Mike Helber and Uffe Bodin.

September 17, 2026

·

3 MIN READ

Entain consults on 400 customer care roles amid UK tax pressures

Entain is simplifying its Customer Care model across multiple locations as part of efforts to address the impact of increased UK gambling taxes and create what it describes as a "sharper, fitter and more agile business".
Esports

Esports

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Beter is set for SBC Lisbon

September 21, 2026

·

3 MIN READ

BETER heads to SBC Summit 2026 in Lisbon

BETER, the award-winning provider of live streams, live data, and odds for esports and sports content, will showcase its exclusive portfolio at SBC Summit 2026, taking place from 29 September to 1 October at FIL in Lisbon. The company will exhibit at Stand D211.
Phil Martin

Phil Martin

Editor, G3 Newswire

Thunderpick confirms eight-team field for $1m Malta Finals

September 17, 2026

·

2 MIN READ

Thunderpick confirms eight-team field for $1m Malta Finals

Seven of the eight teams heading to Malta are ranked inside the Global VRS top 20, led by Brazil’s Legacy at number three and Falcons at number four.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

OpenBet has integrated BETER’s exclusive ESportsBattle tournaments and Setka Cup table tennis series into its Trading System

September 17, 2026

·

3 MIN READ

BETER joins forces with OpenBet

BETER, the provider of live streams, live data, and odds for esports and sports, has entered into a partnership with OpenBet, a leading supplier of betting and gaming technology.
Phil Martin

Phil Martin

Editor, G3 Newswire

Beter is ready to launc in Ontario

September 14, 2026

·

2 MIN READ

BETER enters Canadian market with Ontario supplier registration

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has secured Gaming-Related Supplier Registration from the Alcohol and Gaming Commission of Ontario (AGCO), marking its entry into the Canadian market and enabling the company to supply its exclusive content to sportsbooks across the province.
Phil Martin

Phil Martin

Editor, G3 Newswire

DATA.BET reveals the numbers behind the eSport World Cup

September 01, 2026

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5 MIN READ

DATA.BET wraps up the Esports World Cup 2026

DATA.BET has published its analysis of wagering activity during the Esports World Cup 2026. The seven-week event ran from 2 July to 23 August at Paris Expo Porte de Versailles, the first edition staged outside Saudi Arabia, and carried a prize pool of $75,000,000.
Phil Martin

Phil Martin

Editor, G3 Newswire

August 25, 2026

·

3 MIN READ

BETER reaches tenth US state with Virginia Vendor Registration license

BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US footprint into a tenth state after being granted Vendor Registration license to supply its exclusive content to operators in the Commonwealth of Virginia.

August 14, 2026

·

1 MIN READ

Thunderpick World Championship returns to Malta with US$1m prize pool

Thunderpick has confirmed that the Thunderpick World Championship Finals 2026 will take place at BLAST Studios Malta from October 14-18.

August 11, 2026

·

2 MIN READ

OG Esports Returns to The International: Filipino Roster Ready to Fight for the Aegis

In 2018 and 2019, OG Esports became the first organisation to win The International back-to-back, cementing its place in esports history.

August 07, 2026

·

2 MIN READ

DATA.BET brings Esports betting to Hollywoodbets

DATA.BET, a leading sportsbook solution supplier, has signed a new partnership with Hollywoodbets, South Africa's most prominent sports and entertainment betting operator.
Supplier News

Supplier News

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AGS Bonus Spin has cleared 1,000 installs

September 21, 2026

·

3 MIN READ

AGS’ Bonus Spin Xtreme hits more than 1,000 unit installs

AGS has installed more than 1,000 units of its award-winning Bonus Spin Xtreme (BSX) progressive platform across the nation. The installation of 10 BSX platform units inside The Casino at Virgin Hotels Las Vegas helped push the number over the 1,000 mark.
Phil Martin

Phil Martin

Editor, G3 Newswire

LATEST UPDATES

September 21, 2026

·

2 MIN READ

Nayax announces UK distribution agreement with GENDA Playnation to expand Tigapo across arcades and FECs

Nayax, a global commerce enablement, payments, and loyalty platform designed to help merchants scale their business, today announced a distribution agreement with GENDA Playnation Entertainment Ltd. to expand Tigapo, the

September 21, 2026

·

3 MIN READ

Bally’s Intralot to showcase what’s next for lottery at NASPL 2026

Bally’s Intralot is excited to announce that it is joining NASPL 2026 Annual Conference and Trade Show as its Premier Partner and an exhibitor at Booth 101, from September 21

September 21, 2026

·

3 MIN READ

BEGE EXPO 2026 announces FashionTV Gaming Group as its Official Partner

Glamour, class and luxury are set to take over the world of gaming this autumn. For the first time, BEGE EXPO 2026, the largest gaming industry exhibition in Eastern Europe

September 18, 2026

·

2 MIN READ

Light & Wonder appoints Muthu Palanichamy as Senior Vice President & General Manager of Global Systems  

Light & Wonder has appointed Muthu Palanichamy as Senior Vice President & General Manager, Global Systems.  

September 18, 2026

·

6 MIN READ

Aristocrat to showcase industry-leading games, cabinets, and technologies across every gaming vertical at G2E 2026

Aristocrat will showcase dozens of new games, innovative cabinet launches, and industry-leading digital and casino technology solutions at the Global Gaming Expo (G2E), September 28 through October 1, 2026, at The Venetian Expo in Las Vegas.

September 17, 2026

·

2 MIN READ

GLI announces four sales director promotions

Gaming Laboratories International (GLI) has announced four sales director promotions across its EMEIA operation. 

September 17, 2026

·

2 MIN READ

Impact of ICE and iGB Affiliate Barcelona to Catalan economy surges 34 per cent to €255m

An Economic Impact Study conducted by the independent advisory firm Equimore has confirmed that ICE and iGB Affiliate Barcelona are among the biggest event-based contributors to the Barcelona and broader Catalan economy with the 2026 editions generating €255m of direct, indirect, induced, and fiscal contributions, supporting 7,087 direct and indirect jobs.

September 17, 2026

·

2 MIN READ

JCM to launch iVIZION 2 at G2E Las Vegas

JCM Global will unveil the next generation of iVIZION at booth 4039 at G2E 2026. For years, JCM’s award-winning iVIZION has set the industry standard for bill validation technology across gaming environments worldwide. Now, the next chapter is coming.
Legislation

Legislation

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Dominican Republic announces higher taxation of casinos and gambling

5 HOURS AGO

·

3 MIN READ

Dominican Republic gambling bill sent to president after Senate approves deputies’ changes

The Dominican Republic’s gambling-reform bill has been sent to President Luis Abinader after the Senate approved amendments made by the Chamber of Deputies, completing its passage through Congress.
Santa Fe province authorises four online sportsbetting platforms in Argentina

September 15, 2026

·

3 MIN READ

Buenos Aires online gambling levy triggers political dispute

Buenos Aires Province’s new 2% contribution on prizes from online immediate-resolution games has triggered criticism from opposition politicians and exposed divisions within the governing Peronist movement, moving the debate beyond the mechanics of the levy and towards the use of gambling derived revenue.

September 14, 2026

·

3 MIN READ

Lula renews call for betting shutdown in Brazil as government weighs further action

Brazilian President Luiz Inácio Lula da Silva has renewed his criticism of online betting, saying he would personally favour closing betting companies, while stopping short of announcing a formal change to Brazil’s regulated market.
World Cup data fuels Argentina gambling reform

September 14, 2026

·

3 MIN READ

Buenos Aires lawmakers revive online gambling commission

Buenos Aires Province lawmakers will return to work on online-gambling safeguards on 16 September, when the Chamber of Deputies’ Committee on Gambling, Lottery and Prevention of Gambling Addiction considers 27 active measures on youth protection, advertising, access controls and online casino regulation.
Lawmakers call for action over online betting bill in Chile

September 10, 2026

·

2 MIN READ

Chile – Senate commission proposes tighter framework for online betting

Chile's Senate Economy Commission has proposed a series of measures to be incorporated into legislation regulating online betting, including a licensing system limited to operators legally incorporated in Chile with known offices and registered addresses.
Ruth Evans

September 10, 2026

·

4 MIN READ

Ruth Evans has been named as the new Chair of the UK Gambling Commission

The Department for Culture, Media and Sport has announced the appointment of the new Chair of the UK Gambling Commission.

September 08, 2026

·

2 MIN READ

Buenos Aires Province introduces 2% levy on online slot prizes

Buenos Aires Province has begun applying a 2% contribution to prizes generated by online games of immediate resolution, including virtual slots, under a measure the provincial government expects to raise between ARS35bn and ARS40bn per month.

September 07, 2026

·

3 MIN READ

Brazil establishes process to pursue more than R$1bn in illegal betting funds

Brazil’s Ministry of Justice and Public Security (MJSP) has established an administrative process for pursuing the potential forfeiture of more than R$1bn in blocked funds linked to illegal fixed-odds betting operators.

September 07, 2026

·

3 MIN READ

Lula signals tougher action on betting in Brazil

President Luiz Inácio Lula da Silva has said Brazil’s government may take a more drastic approach to online betting after hearing concerns from civil-society groups about gambling-related debt, addiction and household losses.

September 03, 2026

·

3 MIN READ

Brazil Senate committee advances broad betting-harm and consumer-protection bill 

Brazil’s Senate Committee on Science, Technology, Innovation and Informatics (CCT) has approved legislation that would reshape consumer protection and harm reduction rules for the country’s betting and online gaming market, including sweeping curbs on advertising, sponsorship and promotional incentives.
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September 08, 2026

Built Around the Operator: Aloplay’s Plan for Sustainable B2B Growth

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September 07, 2026

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1 MIN READ

G3 September/October 2026

G3 September/October 2026

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Just Slots: Made for One

6 HOURS AGO

·

6 MIN READ

Just Slots: Made for One

As online casino lobbies become increasingly crowded with the same releases, operators are looking beyond volume to content that gives players a reason to recognise one brand from another. For suppliers, that is creating a growing opportunity around exclusivity - not simply through branded reskins, but games developed around an
From Model to Product: Sporting Risk's Next Move

7 HOURS AGO

·

12 MIN READ

From Model to Product: Sporting Risk’s Next Move

When Andy Phillips joined Sporting Risk, the company was beginning to explore how technology developed around betting and predictive modelling could be turned into a broader B2B proposition. The business had already taken its first steps through a partnership with Spotlight Sports Group, selling model outputs that could be used
Axom Gaming: forget the Customer Journey - build Dynamic Understanding

September 21, 2026

·

9 MIN READ

Axom Gaming: forget the Customer Journey – build Dynamic Understanding

Ali, you’ve worked in CRM for nearly 20 years and say the objective has always been broadly the same - maximising customer lifetime value. If we’ve known the goal for so long, why is it still so difficult to achieve?
Three Game Worlds: Turning Content into a Growth Engine

September 14, 2026

·

9 MIN READ

Three Game Worlds: Turning Content into a Growth Engine

The sheer volume of casino content entering the market has created a familiar problem for operators: having more games does not necessarily make it easier to find the right game for the right player.
The intent behind the numbers

September 11, 2026

·

7 MIN READ

The intent behind the numbers

Adam, everyone expected record betting volumes from the World Cup, but where did operators' assumptions prove right and wrong once you'd analysed player behaviour at scale?
Taking the fight to Brazil’s illegal market

September 09, 2026

·

6 MIN READ

Taking the fight to Brazil’s illegal market

Plínio Lemos Jorge, President of the National Association of Games and Lotteries of Brazil (ANJL), spoke to G3 about his work as a prominent lawyer and former judge at the Tax and Fees Court of São Paulo, and how that experience lends itself to his role at the ANJL and

September 04, 2026

·

4 MIN READ

The NFL’s new battle for attention

For operators and affiliates, this new NFL season marks a change from previous iterations. Over the last couple of years, the customer acquisition battle has remained largely unchanged, with sportsbooks competing with one another across the same verticals. Sportsbooks battled it out for the same audience, across the same media

September 04, 2026

·

13 MIN READ

Betting’s Missing Layer

Funteron describes itself as the "discovery layer" between broadcasters and bookmakers rather than an affiliate or sportsbook. What is fundamentally different about your model?

September 03, 2026

·

7 MIN READ

Relevance is the New Acquisition Advantage

With the emergence of prediction markets, regulatory scrutiny, and higher taxation inflating acquisition costs and increasing financial pressure on sportsbook operators, Nikolaus Beier, SVP Media and Marketing Services at Sportradar, explains why relevance - rather than simply more advertising - will increasingly determine marketing performance.

September 02, 2026

·

8 MIN READ

The Pitfalls of Emotional Betting

The 2026 FIFA World Cup provided a revealing test of American betting behaviour. Dimers’ survey of 2,000 regular US bettors found that 51 per cent backed Team USA even when the odds and predictive models suggested otherwise, while bettors relying on data substantially outperformed those following instinct. For Adam Fiske,

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